5 Ways to Survive the Summer Slump in Business

The dog days of summer are upon us, and with them comes the inevitable summer slump in business. If you're finding yourself struggling to keep your head above water this season, don't worry – you're not alone. Here are five ways to help you survive the summer slump and stay productive during these hot, sometimes slow, months.

1. Understand what the summer slump is and why it happens

It's that time of year again. The days are longer, the weather is warmer, and everyone seems to be in a summer state of mind – except for you. You're stuck in what's known as the summer slump. But what is the summer slump? And why does it happen?

Simply put, the summer slump is a period of low productivity and motivation. It's common to feel a bit sluggish during the summer months, but for some people, the summer slump can be a real problem. There are a number of theories as to why the summer slump happens, but one of the most popular is that it's simply due to the change in season. Just as our bodies need time to adjust to the colder winter months, they also need time to adjust to the warmer summer months. This theory is supported by research that shows that people tend to sleep less and have more difficulty concentrating during summer months.

So if you're feeling a bit stuck this summer, don't despair – you're not alone. Just remember that the summer slump is only temporary, and with a little bit of effort, you'll be back to your normal self in no time.

2. Identify strategies to keep your business afloat during this time

Every summer, businesses across the country experience a slump in sales and productivity. It's often referred to as the “summer slump.” But this year, there's an even bigger reason to be worried about your business: the pandemic. With so much uncertainty in the world, it's more important than ever to have a plan for keeping your business afloat.

Here are a few strategies to consider:

Follow up with clients: Make sure you keep in touch with your clients, even if they're not doing business with you at the moment. If they know you're still interested in working with them, they'll be more likely to come back when things pick up again.

Talk to your network: Your network can be a valuable resource during tough times. They may be able to refer you to new opportunities or help you find ways to improve your business.

Ask for referrals: Don't be afraid to ask your satisfied customers for referrals. They're likely to be happy to help you out, and their friends or family members may become your new best clients.

Be ready to take advantage of new opportunities: The summer slump can actually be a good time to start planning for new opportunities. Use this time to fortify your foundation and put in systems for when things pick up in the Fall.

Join a coworking space or other community: Finding new communities is a great way to expand your network and find new opportunities. Your local coworking space might be the best place to find your next dream client, job, or project.

3. Stay positive and motivated throughout the summer slump

Business is slow, the weather is hot, and it feels like the summer will never end. But we know it will eventually come to an end, and in the meantime, there are ways to stay positive and motivated. 

First, remember that this is just a temporary lull – things will pick up again in the fall. In the meantime, use this opportunity to start planning for next year. Talk to your accountant or financial planner about ways to be more financially stable during the summer months. 

Next, use this time to brainstorm new marketing campaigns or product ideas. This is the perfect time to get creative and find new ways to market your business and daydream about new products.

And most importantly, don't forget to enjoy the summer! Take advantage of the warmer weather and take some time for yourself. Relax and recharge so you can be ready to jump back into business when things pick up again.

4. Keep your customers engaged and interested in your products or services

The summer slump is a tough time for businesses. The warm weather and long days often lure customers away from their work, making it hard to keep them engaged. However, the summer slump doesn't have to be a death sentence for your business. With a little effort, you can still keep your customers interested in your products or services.

The key is to manage your touchpoints and stay on top of your outreach. By following up with your customers and keeping them in the loop, you'll be able to keep your pipeline full and avoid the summer slump. So don't let the warm weather get you down – take action and stay ahead of the game. Your business will thank you for it.

5. Make sure you're taking some time for yourself, too

As any business owner knows, the summer can be a tough time. With kids out of school and families on vacation, it can be hard to keep things moving forward. However, it's important to remember that taking care of yourself is just as important as taking care of your business. This summer, make sure to schedule some time for yourself. 

Whether it's taking a day off to relax or spending an evening on your hobbies, taking some time for yourself will help you recharge and come back to work refreshed. After all, your business can't run without you. So take care of yourself this summer and keep your business moving forward.

Ready to Survive the Summer Slump in Business?

If you're like most businesses, summer can be a tough time. The summer slump is real, and it can be hard to stay motivated and productive when the weather is nice and the days are long. But there are ways to fight back against the summer slump. In addition to the 5 ways listed above, joining and working in a coworking space can help.

A coworking space can provide a place to relax and stay motivated at the same time. At ConnectWork on Main, you'll have access to all the amenities you need to stay productive, including high-speed WiFi, comfortable workspace, and a variety of membership options to fit your needs. Plus, our location in Butler, PA is close to restaurants, shopping, and other attractions, so you can take a break when you need it without having to go far.

So if you're ready to survive the summer slump in business, come check out ConnectWork on Main. We would love to have you as our newest member!